instagram marketing yogaLast year I signed up for a program about Instagram marketing – the online world is always changing and as an online marketer for wellness companies, I need to always be keeping up with new information – just like as yoga teachers, you may want to go beyond your 200 hour yoga teacher training and continue learning with additional immersions, workshops and retreats or even pursuing your 300 hour certification.

Programs and trainings offer us new ways of thinking and new ideas to use with our students and clients!

I was really excited to take this program from a well-known professional in the industry. It wasn’t inexpensive but I felt like the information she’d provide would be valuable, both for myself as well as my online marketing clients. And the return on investment would be worth it in the long run.

Only it wasn’t. Because the leader, the person we were all paying to help us, didn’t want to lead…

In the program’s private Facebook group — for only the paying members — someone asked a question about removing old posts. The leader explained how they could be deleted, or she could choose to archive them.

That peaked my attention – I have over 1,600 posts on Instagram… I would love to have an archive of them as the content could be easily reused and repurposed in other ways! (because you see, in Facebook, you can actually download an “archive” of all your posts so I was happy to see there was now an option to do this for Instagram, which is a Facebook owned company).

So I posted a question in the comments, I asked, “How do you archive?”

The leader did reply with an answer but then she added to it: Or you can just google how to do it.

I was honestly in shock when I read her response. The program had just started and it was a program that I was paying for, which included support from the group leader.

Yes, of course, I could just google it… I could have also chosen to just google everything about Instagram marketing. But I signed up – and paid – for her course because I wanted one place to learn it all (plus receive group support) as I didn’t want to spend hours upon hours searching around google for the latest and greatest how-to’s of Instagram.

As a yoga teacher…

Reflect on this story the next time you have a student in one of your classes, workshops, trainings or retreats who asks you a question. They are there, paying for your knowledge and showing up to learn from you… be mindful and considerate of that when you respond. Help them out – don’t just tell them to google it!

By the way… we just started an Instagram account for Pranakriya! Come join us!

Follow Pranakriya on Instagram HERE

PS. There actually isn’t a way to archive and download Instagram posts – you can only archive them which is essentially keeping them on your Instagram profile but hiding them from public view.


online marketing training for yoga teachersChrissy Gruninger is Pranarkriya’s Marketing Specialist, Director of the Intentional Online Marketing program for yoga teachers and the owner of Social [media] Wellness™, a boutique international social media company. She primarily works with eco and wellness companies and individuals, or as she likes to say, “good people doing good things”. With a graduate degree in sustainable living along with health coaching and yoga certifications, she blends a background in conscious living with her business experience and online marketing knowledge, helping her clients bring their positive messages of wellbeing and harmony into the world.